In 2020 we were presented with an exciting opportunity to get creative on the new Sunbet TVC’s.

Brandswell, one of our regular clients, wanted to create two Sunbet TVC’s. One was to include all of the sports available on the Sunbet platform, in a dynamic and previously unseen way and a second was to focus exclusively on football.

We settled on a creatively ambitious approach in order to have these pieces stand out in an increasingly crowded market place. This came with a set of unique challenges.

The Walk entailed our largest cast in our biggest location, necessitating detailed planning around choreography, lighting and animation. For Rotation, we had to design and build a rotation rig from scratch to allow us to lift and then drop our leads to and from the floor. The result was two pieces, singularly unique in the Scholars portfolio.